DESIGN LEADERSHIP / PRODUCT STRATEGY / UX RESEARCH / AI WORKFLOWS

Designing products where strategy, AI, and systems meet

Designing products where strategy, AI, and systems meet

I help companies transform ambiguous business problems into validated digital products — from AI startups to Fortune 500 enterprises.

I help companies transform ambiguous business problems into validated digital products — from AI startups to Fortune 500 enterprises.

TRUSTED BY:

HP
Deloitte
Adobe

TRUSTED BY:

HP
Deloitte
Adobe
Nika Bazhal

UX Research

AI

Strategy

Design System

Leadership

How I Drive Product Success

How I Drive Product Success

01

Shape product vision

Take a helicopter view of the ecosystem to align users, business, and technology around a clear product vision.

02

Turn evidence into strategy

Synthesize qualitative research, quantitative metrics, and end-to-end user journeys to reveal patterns and guide product strategy.

03

Design systems that scale

Build foundations that accelerate teams and create consistent experiences.

04

Grow teams & product culture

Empower cross-functional teams to deliver with clarity and ownership.

SELECTED WORK

Medidata.
Orchestrating AI Experiences for Clinical Research

Medidata:
Orchestrating AI Experiences for Clinical Research

Medidata.
Orchestrating AI Experiences for Clinical Research

HEALTHCARE AI PLATFORM | 10 MILLION USERS PRODUCT STRATEGY · UX LEADERSHIP

TRUSTED DATA

AI

TRUSTED DATA

AI

TRUSTED DATA

AI

Campground:
a Creator-Owned Marketplace

Campground:
a Creator-Owned Marketplace

Campground:
a Creator-Owned Marketplace

WEB3 EXPERIENCE | CREATOR ECONOMY
BLOCKCHAIN PLATFORM AND MARKETPLACE

TRAIL / 01

CREATOR OWNED