DESIGN LEADERSHIP / PRODUCT STRATEGY / UX RESEARCH / AI WORKFLOWS
Designing products where strategy, AI, and systems meet
Designing products where strategy, AI, and systems meet
I help companies transform ambiguous business problems into validated digital products — from AI startups to Fortune 500 enterprises.
I help companies transform ambiguous business problems into validated digital products — from AI startups to Fortune 500 enterprises.
TRUSTED BY:
TRUSTED BY:
UX Research
AI
Strategy
Design System
Leadership
How I Drive Product Success
01 — Experience
8+ years designing.
Still curious.
The products got bigger and the problems more complex. The curiosity stayed pretty much the same.
02 — Marketing background
Before pixels,
there was business.
I spent five years in marketing before moving into design. It probably explains why I still ask “but why would anyone want this?” before worrying about how it should look.
03 — AI / builder
What if? → Try this.
AI changed the distance between an idea and something real. I use it to explore, prototype, challenge assumptions, and get ideas into people’s hands much earlier.
04 — Personality / philosophy
Serious about the work.
Curious about everything else.
Psychology, business, mindfulness, technology, human behavior — my brain tends to wander between all of them. Somehow, they usually find their way back into the products I design.
How I Drive Product Success
01 — Experience
8+ years designing.
Still curious.
The products got bigger and the problems more complex. The curiosity stayed pretty much the same.
02 — Marketing background
Before pixels,
there was business.
I spent five years in marketing before moving into design. It probably explains why I still ask “but why would anyone want this?” before worrying about how it should look.
03 — AI / builder
What if? → Try this.
AI changed the distance between an idea and something real. I use it to explore, prototype, challenge assumptions, and get ideas into people’s hands much earlier.
04 — Personality / philosophy
Serious about the work.
Curious about everything else.
Psychology, business, mindfulness, technology, human behavior — my brain tends to wander between all of them. Somehow, they usually find their way back into the products I design.
SELECTED WORK
Medidata:
Designing clarity into complex clinical operations
Medidata:
Orchestrating AI Experiences for Clinical Research
Medidata:
Designing clarity into complex clinical operations
HEALTHCARE AI PLATFORM | 10 MILLION USERS PRODUCT STRATEGY · UX LEADERSHIP
TRUSTED DATA
AI
TRUSTED DATA
AI
Campground:
a Creator-Owned Marketplace
Campground:
a Creator-Owned Marketplace
Campground:
a Creator-Owned Marketplace
WEB3 EXPERIENCE | CREATOR ECONOMY
BLOCKCHAIN PLATFORM AND MARKETPLACE
TRAIL / 01
CREATOR OWNED
HP COMPANY· ENTERPRISE UX
HP: Building a Scalable Design System
HP: Building a Scalable Design System
DESIGN SYSTEM LEADERSHIP · ENTERPRISE SCALE
COMPONENTS
COMPONENTS
COMPONENTS
CO-FOUNDER · UK & UA DIGITAL WELLNESS PRODUCT
From idea to product: building our own startup
From idea to product: building our own startup
BUSINESS & PRODUCT LEADERSHIP
YOGA
DRIVE
YOGA
DRIVE
YOGA
DRIVE
Design & AI Toolkit
Design & AI Toolkit
Design & AI Toolkit
My AI-native design workflow
My AI-native design workflow
My AI-native design workflow
I use AI throughout the product design process — from research and early hypotheses to functional prototypes, testing, and iteration.
It helps me make ideas tangible earlier, explore more directions, and validate product decisions before significant engineering investment.
I use AI throughout the product design process — from research and early hypotheses to functional prototypes, testing, and iteration.
It helps me make ideas tangible earlier, explore more directions, and validate product decisions before significant engineering investment.
Figma
Claude Code
Cursor
v0
Perplexity
