PROJECTS:

04 HP

05 YOGADRIVE

PROJECTS

PROJECTS:

HELLO, I'M NIKA

Designer, builder, curious human.

🔍 Question the obvious 🧠 Untangle complexity 🌎 Make it worth making 👩🏽‍💻 There’s always another level

Design wasn’t my first chapter. Marketing was.

Five years in marketing taught me to think about people, behavior, positioning, and business before I ever opened Figma. I still carry that perspective into almost every product decision I make.

I do my best work with people who care and don't take themselves too seriously

I’ve worked with teams across the US, UK, and Europe, from startups to large enterprises. Different cultures taught me different ways to think, but my favorite teams have one thing in common: smart people, low ego, trust, and room to disagree.

Building my own PRODUCT changed how I design

Co-founding a product taught me what ownership really feels like. Suddenly every decision mattered — not only the experience, but the positioning, priorities, trade-offs, and whether anyone actually wanted what we were building.

I’m fascinated by the space between technology and being human

Psychology, business, mindfulness, and human behavior are subjects I keep coming back to — especially as AI changes how we create, communicate, and work.

Portrait collage with design notes and product blueprint

HELLO, I'M NIKA

Designer, builder, curious human.

🔍 Question the obvious 🧠 Untangle complexity 🌎 Make it worth making 👩🏽‍💻 There’s always another level

Design wasn’t my first chapter. Marketing was.

Five years in marketing taught me to think about people, behavior, positioning, and business before I ever opened Figma. I still carry that perspective into almost every product decision I make.

I do my best work with people who care and don't take themselves too seriously

Building my own PRODUCT changed how I design

I’m fascinated by the space between technology and being human

Psychology, business, mindfulness, and human behavior are subjects I keep coming back to — especially as AI changes how we create, communicate, and work.

A design practice in motion.

A design practice in motion

UKRAINE → USA → PORTUGAL → POLAND

GLOBAL DESIGN JOURNEY / 2015 — NOW

UKRAINE
MARKETING

USA
INTERACTIVE DESIGN

PORTUGAL
PRODUCT DESIGN

POLAND
LEADERSHIP

4 MARKETS · 8+ YEARS

Experience

2024—NOW / Lead Product Designer, Exadel Poland for Oliver Wyman, Marsh, Mercer, HP, Adobe.

2022—2024 / Senior Product Designer, Transcenda — US medical innovations enterprise.

2019—2022 / Product Designer, IntellectEU & SWIFT — fintech and blockchain products.

2017—2019 / Product Designer, Panenco — SaaS, edtech, and medtech.

2015—2017 / Interactive Designer, Deloitte Ukraine.

2015—2017 / Interactive Designer, PetSmart USA.

2014—2015 / Head of Marketing & Site Administrator, Charity Fund Social Partnership.

Education & learning

2024 / Developing Innovative Ideas for Product Leaders — University of Maryland, online.

2018 / Mobile App Design — Projector School of Design & Development.

2017 / Web Design — Kyiv Academy of Media Arts.

2010—2012 / Master’s Program in Economics, Innovation Strategy — National University of Kyiv Mohyla Academy.

Practice

Research · Product strategy · UX leadership · Workshops · Systems thinking · Wireframing · Prototyping · Design Systems · Atomic Design · Team Management

Exadel · Summer 2026 review

Leadership Evaluation

A written evaluation from senior leadership at my current company, reflecting on my work across product strategy, design leadership, and collaborative delivery.

Download Evaluation

FUN FACTS: LOW FIDELITY, HIGH PERSONALITY

Beyond the Design System

01 / MY US WORK EXPERIENCE AT PETSMART

My Colorado chapter 🐶🇺🇸

A DESIGN JOB THAT CHANGED MORE THAN MY PORTFOLIO. Not every design project happens behind a screen. One memorable adventure involved supporting a marketing campaign with The Dogist (Elias Weiss Friedman) and Only Natural Pet.

I created the visual and digital experience for a three-stop NYC dog park tour that celebrated dogs, photography, and the power of community. Thanks to social media and pet influencers, the campaign reached more than 2.5 million people—proving that great design (and great dogs) attract a crowd.

Fun fact: When I joined the company, I was genuinely afraid of dogs. But our office was filled with the friendliest four-legged coworkers imaginable, and spending time with them every day completely changed my perspective. Now I'm the person who stops to pet every cute dog I meet!

02 / STARTUP LIFE — TO BE A CO-FOUNDER

Startup life: shooting content for wellness product in the woods 🌳👀

As a co-founder, I wore many hats — from product strategy and UX design to business development and operations. Together with a UK-based team, we built a digital yoga platform featuring curated programs from leading Ukrainian instructors and a seamless user experience with personalized content discovery.

I led product design while also recruiting instructors, preparing investor materials, managing video production, coordinating developers, and launching the platform end-to-end.

Whether pitching stakeholders or filming yoga classes in the middle of the woods, every challenge became part of building a product—and a company—from scratch.

Check out my projects

Selected case studies across AI, enterprise systems, startups and product platforms.